Seo Salisbury

Search Engine Optimisation or Pay Per Click

Posted by John on February 17th, 2009 — Posted in Internet Marketing, SEO Salisbury

  Tags: on-line marketing, Search Engine Optimisation

The two main ways of getting traffic to your website is through either Search Engine Optimisation (SEO) or Pay Per Click (PPC) these two systems both have benefits they also both have drawbacks, to understand the option that is best for your site you need to consider the pros and cons of each of the SEO or PPC systems.

Search Engine Optimisation (SEO)

Pros

The work you pay for keeps working for you, you are not paying for each visitor and the Search Engine Optimisation work done 12 months ago is still producing results for you.

The users of the search engines are more likely to click on the organic natural search engine results than they are the paid advertisements.

The natural listings are seem as more likely to give the information the person is looking for as the search engines have promoted the sites up the search engines on the basis of relevancy rather than just having the money to pay for the positions.

So long as the site stays within the guidelines set out by the search engines the site will continue to grow in popularity as the positions in the search engines rise.

You are able to rank very well for terms that you may not have considered before you started with your site, the combination of words used on the page will help determine where in the rankings you will show up and for what words, you may never have found these terms if you relied on PPC.

Cons

Getting results from the natural rankings can take time it is not unusual for a competitive phrase to take 6 to 12 months to rank well in the search engines, although often if is more like 4 weeks.

If you try and do the SEO your self it can be a slow and time consuming exercise, it is also complex and getting it wrong can cause more problems than it solves.

If you use an agency who do not comply to the search engines preferred methods of SEO then you can find your site getting banned from the search engines, this can cost you the rankings you fought hard to get.

Conclusion

If you have the time to learn Search Engine Optimisation and complete the link building necessary to make a difference to your site then it is a great way of getting free traffic, if you have the budget to get a professional Search Engine Optimisation company to do the work for you this is even better as they will have the experience to avoid the pitfalls, here is a guide on how to choose a SEO company.

Types Of Search Term

Posted by John on August 28th, 2008 — Posted in SEO Salisbury

  Tags: Google, Keyphrases, Keywords, Search Terms, SEO, Web Design Salisbury

There are two main ways that people use Google. The first is for research purposes and the second is for buying purposes. This means that people will type in certain keywords and phrases when they are looking to buy something and other phrases when they just want to find out about something. This means that when choosing keywords for your website you need to think about what sort of visitor you are looking to attract.

Someone using a search engine to look to buy a Paul Frank t-shirt is likely to use a term like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these are likely to bring up results from businesses that sell Paul Frank merchandise. If they were looking to find out about the history of the company or more about the designer then the search terms used would be similar to About Paul Frank Industries or Paul Frank Designer.

This is not true for all businesses and products. If someone already knows the product description or id number then they may use that to search for their desired product. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. This is likely to return results for pages with the specific product on so it is easy for the user to compare prices.

There are also other types of search term that cover both research and buying visitors. These are terms that will be used by both types of user. For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. These terms are also likely to be used by someone who is looking to use the services of a web design company or search engine optimisation team.

Get your site designed properly with good Search Engine Optimised.

Posted by John on August 15th, 2008 — Posted in Web Design

  Tags: Internet Marketing, Social Bookmarking, Web Design

Most Organisations have their own web site but few of those have sites that have effective web design and Search Engine Optimisation (SEO). It doesn’t matter what your company the major things are that you get the correct customers, that the web design is correctly targeted towards the task at hand and finally that the customers that you want to discover your site find it easily.

Unfortunately my site wasn’t like this, the site itself appearing to busy without an simply negotiable set up, the few individuals that did discover my site, seemed to leave the site almost as quickly as they came onto it. Working on the outskirts of Salisbury, I wish I had typed in
Web Design Salisbury I might have received the answers that my site and business so badly needed.

Customers to your site should want to spend money almost as soon as they arrive on your front page, if the web design for your website is of no interest to the individual that has just arrived on it they will just as quickly move off it and leave the site to spend there money.

For that person to actually get to your site they will have normally used the search engines to get to you, few organisations know that if you are not on the first page of a search engine you are not likely to be visited, because lets face it how often do you go trawling through page after page of search data for a certain site do you not normally just click on the front page.

Its only through doing appropriate long term work to a site that you can make it work effectively, efficiently and give you a positive return on investment there are no quick solutions just processes that will work to make your site number excellent in the search engines for your specific topic.

Psychology of the Web Seminar

Posted by John on July 24th, 2008 — Posted in Free Seminars

  Tags: Cravenplan Computers, Free Seminars

Cravenplan Computers are holding another FREE seminar on web design from their offices in Swallowcliffe near Salisbury.  This time the seminar is on the Psychology of the Web on Thursday 18th September 2008 and will cover the following areas:

•  Things to consider when designing your own website 
• What users want from a website
• Encouraging users to stay on your website and spend more
• Building visitor loyalty 

If you are interested in attending the free seminar then you’ll be in for a treat.  SEO Salisbury highly recommends them for both the content and the opportunity to network with like minded business people.  Everyone is welcome and snacks and drinks will be available so if you wish to attend then visit the seminar booking page on the site.