Archive for August, 2008

There are two main ways that people use Google. The first is for research purposes and the second is for buying purposes. This means that people will type in certain keywords and phrases when they are looking to buy something and other phrases when they just want to find out about something. This means that when choosing keywords for your website you need to think about what sort of visitor you are looking to attract.

Someone using a search engine to look to buy a Paul Frank t-shirt is likely to use a term like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these are likely to bring up results from businesses that sell Paul Frank merchandise. If they were looking to find out about the history of the company or more about the designer then the search terms used would be similar to About Paul Frank Industries or Paul Frank Designer.

This is not true for all businesses and products. If someone already knows the product description or id number then they may use that to search for their desired product. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. This is likely to return results for pages with the specific product on so it is easy for the user to compare prices.

There are also other types of search term that cover both research and buying visitors. These are terms that will be used by both types of user. For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. These terms are also likely to be used by someone who is looking to use the services of a web design company or search engine optimisation team.

Modern day business needs a variety of services to keep the cogs running smoothly. Whether your business is a sole trader or a multinational corporation the many areas that you have to think about from health and safety to employment law is huge. Often these varying specialities are reduced down into their constituant pieces or departments for example.

The Facility department has a host of topics to keep in check from dealing with COSHH storage regulations,business continuity, portable appliance testing, medical supplies, electrical contractors, air conditioning installation and maintenance to the latest smoking shelter.

Human Resources contend with the more emotive area of recruitment, having competent business solicitors to speak to, arranging conference centres for important customer contact or hiring a marquee for a corporate event or jolly.

The IT department need to know they have information security, and that their systems can be easily maintained. It doesn?t matter if you have a rackmount server or a simple kvm switch, the IT staff need to know that they can get their equipment fast.

Our aim with this web page is to help your varying departments have the choice of professional services. Because businesses are frequently changing they must have a resource that they can quickly turn to, without worrying about the quality of the service.

Most Organisations have their own web site but few of those have sites that have effective web design and Search Engine Optimisation (SEO). It doesn’t matter what your company the major things are that you get the correct customers, that the web design is correctly targeted towards the task at hand and finally that the customers that you want to discover your site find it easily.

Unfortunately my site wasn’t like this, the site itself appearing to busy without an simply negotiable set up, the few individuals that did discover my site, seemed to leave the site almost as quickly as they came onto it. Working on the outskirts of Salisbury, I wish I had typed in
Web Design Salisbury I might have received the answers that my site and business so badly needed.

Customers to your site should want to spend money almost as soon as they arrive on your front page, if the web design for your website is of no interest to the individual that has just arrived on it they will just as quickly move off it and leave the site to spend there money.

For that person to actually get to your site they will have normally used the search engines to get to you, few organisations know that if you are not on the first page of a search engine you are not likely to be visited, because lets face it how often do you go trawling through page after page of search data for a certain site do you not normally just click on the front page.

Its only through doing appropriate long term work to a site that you can make it work effectively, efficiently and give you a positive return on investment there are no quick solutions just processes that will work to make your site number excellent in the search engines for your specific topic.