Posts Tagged ‘Web Design Salisbury’

Types Of Search Term

Thursday, August 28th, 2008

There are two main ways that people use Google. The first is for research purposes and the second is for buying purposes. This means that people will type in certain keywords and phrases when they are looking to buy something and other phrases when they just want to find out about something. This means that when choosing keywords for your website you need to think about what sort of visitor you are looking to attract.

Someone using a search engine to look to buy a Paul Frank t-shirt is likely to use a term like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these are likely to bring up results from businesses that sell Paul Frank merchandise. If they were looking to find out about the history of the company or more about the designer then the search terms used would be similar to About Paul Frank Industries or Paul Frank Designer.

This is not true for all businesses and products. If someone already knows the product description or id number then they may use that to search for their desired product. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. This is likely to return results for pages with the specific product on so it is easy for the user to compare prices.

There are also other types of search term that cover both research and buying visitors. These are terms that will be used by both types of user. For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. These terms are also likely to be used by someone who is looking to use the services of a web design company or search engine optimisation team.